We rely on innovative scientific research to identify and amplify the many benefits of naturally based ingredients and use those discoveries to create products that outperform national brands.
In nearly every case, we find natural ingredients to be the best, most effective, and healthiest option. Of course, “natural” does not always mean safe or effective. In some cases, man-made compounds have been proven to be more effective or safer than raw, volatile natural sources. In our opinion, only natural ingredients sufficiently proven and documented as safe and effective should be used.
Each year, we spend millions of dollars on research to determine the best sources, the safest and most effective forms, and the optimal extraction processes to create or isolate natural extracts, essential oils, minerals, enzymes, and other natural compounds to optimize health and sustain the environment. Each year, we discover new secrets that nature is willing to share with us.
We are careful to use only safe, proven, and trusted ingredients - nothing harsh or dangerous. And nothing that would cause harm to you or your family. Science allows us to put nature to work.
Citric Acid Naturally found in citrus fruits. Effective alternative to harsh chemicals that dissolves hard water, soap scum, and mineral deposits. Included in Tub & Tile™ Bathroom Cleaner and Safe & Mighty™ Toilet Bowl Cleaner.
Thyme Oil Natural oil from the herb thyme. Proven to kill viruses and bacteria by making them spill their guts. Included in Sol-U-Guard® Botanical Disinfectant and Safe & Mighty™ Toilet Bowl Cleaner.
Melaleuca Oil Natural oil from the melaleuca alternafolia plant in Australia. Boosts cleaning performance and penetrates tough stains. Included in Sol-U-Mel® Stain Remover and Tough & Tender® All-Purpose Cleaner.
Glycolic Acid Naturally found in sugar beets. A safer alternative to use on common fixtures that dissolves hard water, soap scum, and mineral deposits. Included in Tub & Tile™ Bathroom Cleaner.
Sodium Citrate Mineral salt is derived from citric acid and occurs naturally in plants and animals. Natural, effective alternative to synthetic stabilizers. Included in MelaPower® and Lemon Brite®.
Essential Oils Variety of naturally sourced oils. Used in our blend of fragrance oils to provide an enjoyable scent experience. Included in all cleaners.