This styling cream makes hair touchably soft and manageable while smoothing frizz, enhancing shine, and protecting strands from breakage and fading.

WHAT IT IS
A weightless cream that defines waves, slicks hair back, or lifts roots with touchable control. Whatever you want, really! Oh, and it gives hair that soft, satiny shine we find so dreamy.

HOW IT WORKS
Beautifully versatile, Soft Hold Styling Cream envelopes hair with a lightweight formula that makes any style more manageable—yet still supple and soft. Botanically powered Protection Complex Technology™ defends against UV damage and humidity.

WHO IT’S FOR
Every hair type and style, especially those who want more manageability for sleek blowouts, touchable waves, and flyaway-free updos.

HOW TO USE
Apply a small amount from mid-length to ends of hair. Blow dry for a sleek look or let it air dry to add smooth, natural texture.